Brand management

Brand management means presenting our organization consistently and professionally so that we can build and maintain a recognizable brand. A recognizable brand supports business and partnership development.

It involves our mission and values, and design elements that reflect them.

Who does this work?

Everyone. If you’re creating a report, presentation, or collateral on behalf of TTSC, 18F, or CoE, follow this guidance.

Guidance

When representing TTS

• Use the , external,TTS-only, TTS slide theme

When representing TTSC

• Use the , external,TTS-only, TTSC slide theme

When representing 18F

• Use the , external,18F Visual identity guide
• Use the , external,18F Content guide
• Use 18F Folks for representing people when photographs aren't possible (, external,TTS-only, starter set in Slides, , external,full Figma file)

When representing CoE

• Use the , external,TTS-only, CoE slide theme
• Use the , external,CoE style guide for visual identity elements
• Use the , external,18F Content guide for language norms
• , external,TTS-only, CoE Detailed Document Style Template
• , external,TTS-only, CoE Basic Document Style Template

Collateral accessibility

Reports, presentations, and other collateral should also follow our delivery standards for accessible deliverables.

How do I get help?

Many of the referenced guides explain how to use them. If you need more help:

• Ask the designers on your team
• Post a message in , external,TTS-only, #18f-help-wanted
• Use the , external,TTS-only, CoE Content Support Intake Form